Trust Wallet

Trust, one of the world’s leading Web3 wallets, needed a revamped brand to stand out in a competitive, narrative-driven market. The goal was to build awareness, salience, and loyalty while onboarding the next 60 million users. The brand had to shift from a tech-focused approach to one that was aspirational, flexible, and utility-driven.

Challenges

– Unclear value proposition and product utility
– Outdated brand lacking differentiation
– Low recognition due to a tech-heavy marketing approach
– Difficulty competing with established Web3 brands
– Inflexible brand architecture limiting scalability

Solutions

– Designed a flexible brand architecture for future growth
– Developed a clear value proposition and USPs to guide communications
– Created a Tone of Voice guide to simplify language and improve reliability
– Refreshed the brand experience to align with Web3 culture and ideals

Creative Solution

We established a new mission, vision, and values, and developed a brand strategy and Tone of Voice guide. Collaborating with a creative agency, together, we crafted a visual identity centered on the concept of Freedom Foundations, emphasizing inclusivity in Web3 services.

The result is a modern, memorable brand that balances functionality with creativity, positioning Trust Wallet as a leader in the Web3 space.